Media Coverage

  • Chapman's Ice Cream Scoops Up Title as Canada's Most Valued Brand

    TORONTO METROPOLITAN UNIVERSITY

    12 May 2025 — In a time when global trade tensions have made buying Canadian a priority, new research from the Ted Rogers School of Management has ranked the brands Canadians value most.

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  • Why More Canadians are Turning to MEC This Summer

    GLOBE & MAIL

    12 May 2025 — With the loonie lagging and U.S. travel slowing, more Canadians are staying north this summer – and turning to the great outdoors.

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  • Chapman's Named Canada's Most Valued Brand

    CHAPMAN’S ICE CREAM

    n.d. — Chapman’s has topped the charts as Canada’s Most Valued Brand in the Great Canadian Brand Index (GCBI) from Toronto Metropolitan University.

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  • Why Brands are Embracing Fantasy: The Psychology Behind Escapist Marketing in Anxious Times

    THE CONVERSATION

    6 June 2025 - Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, Canada’s remaining department store, incorporating art and interactive technologies into its retail spaces?

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