Overview

Alberta's top brands—including Chapman’s, MEC, Roots, Canadian Tire, and BeaverTails—show a slightly more rugged and pragmatic profile. While friendliness and niceness remain highly valued, Albertans also rate brands strongly on honest and adventurous. MEC and Roots, for instance, perform especially well due to their outdoor focus and reputation for practical reliability.

There’s a consistent desire in Alberta for brands that feel both principled and purposeful—brands that not only "do good," but also "do well." The inclusion of Marks in the top five speaks to the province’s appreciation for utility and tradition. Albertans appear to gravitate toward brands that reflect self-reliance, straightforwardness, and a sense of national reliability.