Overview

Atlantic Canada’s top GCBI rankings reveal a strong preference for brands that blend emotional warmth with moral clarity. DavidsTea leads the region with an impressive GCBI score, driven by consistently high ratings in friendly, nice, and respectful. Its success likely reflects its gentle, comforting brand image—appealing to Atlantic Canadians’ value of approachability and sincerity. Cirque du Soleil and Chapman’s Ice Cream follow closely, both seen as culturally significant and ethically grounded. These brands offer a mix of creativity and decency, striking a chord with consumers who want to feel both proud of and connected to the brands they support.

Also among the top five are Canadian Tire and Mary Brown’s, two brands with deep Canadian roots and strong community resonance. Canadian Tire brings a sense of national reliability and practical trust, while Mary Brown’s, founded in Newfoundland, taps into local pride with its friendly and respectful tone. Altogether, the region’s top brands are united by more than just recognition—they are perceived as kind, fair, and consistent. In Atlantic Canada, being “down-to-earth” isn’t just a trait—it’s a requirement for brand admiration. ​